wrestling / News

WWE Financials: PPV Buys & Revenue Up Thanks to Summerslam

November 1, 2012 | Posted by Larry Csonka

– WWE released their 3rd quarter financial results today, here are some notes from that release…

* Pay-Per-View revenues were $16.3 million as compared to $15.8 million in the prior year quarter. Revenue increased 3% as a 13% increase in buys for our third quarter events was partially offset by the timing of buys for prior period events. The growth in buys for our current quarter events was predominantly due to our SummerSlam pay-per-view. Buys for that event increased 21% from the prior year quarter, demonstrating its creative strength and audience appeal. Offsetting this performance, buys forWrestleMania, a prior period event, declined 63,000 primarily due to timing. On a year-to-date basis, buys for this premiere event remained 8% above the prior year period.

The details for the number of buys (in 000s) are as follows:

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